Are your visitors going where you want them to?
Heatmaps provide useful visual data that informs us about your visitors’ behavior. Most importantly, this tracking technology allows us to determine the most attention-grabbing areas of a website and see directly where visitors are heading when they reach your site. Utilizing heatmaps to track user behavior helps inform the changes we implement to improve websites and boost conversion rates.
Plus, heatmaps allow us to detect design flaws, discover potential user frustrations, and improve your website’s checkout process.