In the old days, getting a high search engine ranking was as easy as “keyword stuffing,” a now obsolete (and pretty unethical) process of cramming your page full of nonsensical search terms. Search engines are far more sophisticated than they used to be, however, and they take into account hundreds of different factors. These run the whole gamut, from relevant words and terms, to the amount of time people spend on your site, to how currently your content is updated, its level of quality, which other sites link to you (and vice versa), and so much more.

SEO for law firms is not easy, because search engines are fiercely competing to provide users with the best results. There’s no such thing as gaming the system anymore—which is why it’s more important than ever to hire knowledgeable professionals with a proven track record of success in managing SEO for law firms. Professionals like those that compose our team at BBEX.

Imagine I asked you, “How do you win a case?”

If you even wanted to attempt to break it down, you’d have a lot of questions: What type of law is concerned? Who are the relevant parties? What events transpired? What sort of evidence or documentation is there? What is the jurisdiction? The list goes on.

SEO is similar in that being successful requires a deep understanding of the mechanics of legal search engine optimization, constantly educating oneself about what does and does not work, and analyzing each and every client’s needs and resources individually. Then, all of that knowledge has to be put to use effectively and efficiently.

SEO is not a simple “spam” service, when it’s done right, by the experts, anymore than legal representation is a guy in a sleazy suit making backroom deals. Choosing the right SEO and online marketing services means distinguishing between what’s real—and what’s really just an attempt to separate you from your money.

BBEX is the real deal.

We’re constantly educating ourselves on search engine algorithm changes and the ways in which website presentation, web presence, and content interact with them. We’re constantly researching, testing, and using the latest SEO technology. We do in-depth analysis of both your current situation and the results we achieve as they come in, to maintain a flexible, evolving angle of attack. We take all of this knowledge and create efficient, affordable law firm SEO strategies designed to give you the competitive edge you need, and then we put those strategies into action to get incredible results.

Not only that, our law firm SEO practices are designed with the specific needs of attorneys in mind. Practices differ not only as SEO evolves and search engines change their algorithms, but between industries as well. Getting great legal SEO results is going to require a different approach compared to what it takes to get great results for a medical facility or an online retailer..