PPC Management

What is PPC Management?

One of the quickest ways to get to the top of the search results page on Google, Yahoo, and Bing is to implement a paid search engine campaign, also known as sponsored search. As its name implies, sponsored search listings are advertisements which appear at the top and side of all search engines. The advertiser only pays a fee when a visitor clicks on the ad (PPC or Pay Per Click). PPC Management is the process used to implement and manage a Pay Per Click campaign.

Why does your website need PPC Management?

Appearing in both organic search results and paid search listings can help to increase your brand awareness and visibility online. For instance, if you’re a business in Boca Raton, paid search can give you instant visibility for hard to rank terms and complement your SEO efforts. Paid search campaigns through Pay-Per-Click are also an ideal testing ground for SEO by generating invaluable data related to your most profitable ‘long-tail’ keywords.

Why work with BBEX to manage your PPC?

BBEX does not implement a “set it and forget it” approach to Pay Per Click advertising on search engines. Sophisticated strategies are implemented such as localization and geo-targeting, day parting, demographic targeting, protection from click fraud, continuous improvement of quality score, and development of fine tuned landing pages to increase conversion rate. Special attention is given to each account and performance is continuously optimized to achieve positive ROI and Low Cost Per Acquisition goals. Extensive keyword research is conducted and a deep dive into your site’s search query data is analyzed to determine the most profitable keywords for your business.